Achievement First Endeavor Middle School
For the Achievement First Endeavor Middle School at Clinton Hill, Brooklyn, a charter school for grades 5 through 8, Paula Scher has created a program of environmental graphic that helps school interiors to become a better learning environment. She created vibrant space with bold typography font of Rockwell and simple paint to change the life of its students. With the help Rogers Marvel Architects, who designed the school as a refurbishment and expansion of existing building. The design was based on Endeavor’s teaching philosophy and series of motivational slogans used by its teachers. Scher has enlarged these concepts into super-graphics that help define the interior spaces. The graphics appear as an equations form (“Education = Choice”, “Education = Freedom”) in the hallways and quotations running around the wall of gymnasium and staircase which encouraging student to do better and create a unique environment of their own.
Scher designed a new logo for Windows 8 and also the logo of Office 2010.
Maya Stendhal, The Maps
In 2006, an exhibition at Maya Stendhal gallery in New York City, Paula Scher painted two 9-by-12-foot maps that resembled patchwork quilts from afar, but contain much textual detail. She created lines that represented the separation of political allies or borders dividing enemies. Scher created the maps into layers that reference what we think when we think of Japan, Kenya, or the Upper East Side.
For instance, The United States (1999) was painted in blocky white print and full with list of facts that comprehend when we think about cities. Africa (2003) represented in a stark black and white palette, hinting at a tortured colonial past. The land of the red rising sun represented when we think of Japan (2004).
This was Scher's first solo exhibition as a fine artist and sold every piece between $40,000 to $135,000. The Maya Stendhal's owner decided to extend the exhibition for four weeks, until January 21. Therefore Scher decided to produce silk-screened prints of 'The World' that contained large-scale images of cities, states, and continents blanketed with place names and other information. It's full of mistakes and misspellings and visual allusions to stereotypes of places such as South American, painted with hot colours and has two ovaries on the sides. It was not created to be a reliable map but convey a sense of the places that are mediated and mangled.
NYC Transit & Manhattan
In 2007, Paula Scher had created screen-prints of NYC Transit and Manhattan that is printed on hand-made deluxe Lana Quarelle paper. NYC Transit portrays the island of Manhattan as a busy destination crisscrossed by a subway system of loopy, colour-coded lines and stations. It also shows the Manhattan night famed neighborhoods.
Limited Edition Print Map
In 2008, Maya Stendhal released a limited edition print map of China and renowned artist Paula Scher. The map is 48.5 x 40 inches, printed on deluxe Lanaquarelle paper, hand-made in the Vosges region of France. Scher collaborated with Alexander Heinrici to convey the hand-painted map to represent the rapid economic growth, booming industry, the success of Olympic bid, and superpower status on China.
In January 1970, Paula Scher first met Seymour Chwast when she was a senior at the Tyler School of Art. They met each other through an interview at Pushpin, arranged by an art director named Harris Lewine, where she took her portfolio to him. In 1973, she and Chwast married, and divorced five years later. They remarried in 1989.
Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation in Design 2000, AIGA Medal 2001, National Design Award (Cooper Hewitt Smithsonian) 2013 Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and Moore college of Art.
Awards for graphic design; American Book Award nominations for best book design, and for best compilation of written and graphic material, both 1981, both for The Honeymoon Book: A Tribute to the Last Ritual of Sexual Innocence.
The School of Visual Arts grants a Master Series Award, showcase of Make It Bigger
Awards: Print's Regional Design Annual 2011 for Shakespeare in the Park 2010 campaign, Map Murals for Queens Metropolitan Campus, and Environmental Graphic for Parking Garage at 13-17 East 54th Street.
And finally I'm including a series of logos Paula designed as well as a few other famous pieces you may recognize.